ABB celebrated its 100th race in partnership with the ABB FIA Formula E World Championship as Title Partner, marking a milestone in its commitment to electrification, automation, and sustainability. I was tasked with creating a commemorative lock-up that was applied across digital platforms, track branding, and race paint. Additionally, I designed a limited-edition helmet featuring a fractured interpretation of the ‘Designed to Outrun’ gradient, reflecting the cutting-edge innovation that defines ABB’s partnership with Formula E.

 

Creative Direction  |  Visual Identity  |  Helmet Design