With women's basketball continuing to gain well-deserved global recognition, it was exciting to create a bespoke commemorative cap for the FIBA Women's Basketball World Cup 2026 Qualifiers. I worked with EGD to explore a range of premium concepts before landing on the final direction, designing custom embroidered patches inspired by FIBA's branding alongside embroidered messaging that reflected the tournament identity. Through several rounds of refinement, the concept evolved into a clean, piece that served as a photo op and a meaningful keepsake for the athletes.

 

Creative Direction  |  Merchandise