Formula E is a global motorsport with a mission to drive sustainable change through thrilling, competitive racing. It serves as a platform to develop EV technology while bringing electrifying wheel-to-wheel action to iconic city centres worldwide.

 

In 2022, as an in-house team, we redefined the brand with the idea of 'Electric Acceleration,' capturing the dynamic energy of Formula E as a catalyst for a cleaner future. The design concept reflects the flow of energy that powers both the sport and its purpose.

 

Creative Direction  |  Visual Identity  |  Event Branding  |  Brand Guidelines