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Formula E
Art Direction

Lead concept through to delivery of the Season 6/7 Formula E driver headshots. The brief was to develop heroic assets that showcased the drivers as elite athletes whilst giving fans a ‘behind the scenes’ insight into their personalities. This was realised through a use of dramatic lighting, simple backdrops and a creative application of  coloured gels. 

 

Art Direction

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© 2024 Jenna Betts

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