Originally a brief to develop a set of icons that celebrate the culture of each city at Formula E races. This project started as a freeform sketch and evolved into a significant new branding and localisation strategy. It was applied across trackside branding, accreditation and track paint as a result of its positive reception. 

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Bright colours and raw freehand illustration style represent the energy and vibrancy of Mexican culture.

 

Illustration  /  Branding