Part of a wider brief to create a localised look and feel in Formula E's premium hospitality area. This hand drawn sketch was vectorised and applied to interior walls, way finding and accreditation.

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The style gave a nod to Keith Haring, referencing the graffiti subculture of New York City in the 1980s. The paper chain children represent togetherness following

Formula E's investment in a UNICEF initiative to support children in the wake of coronavirus. 

 

Illustration  /  Branding